Centre for Digital
Transformation and Innovation
Competency Programme

E-Commerce in Practice

Digital sales channels, operations and customer experience, with a focus on practice.

E-commerceFrom fundamentals to practice
Digital salesChannels and strategy
SecurityPayments and the legal frame
CertificateCompetency programme

Applied e-commerce programme

The programme covers the fundamentals of e-commerce, digital sales channels and running an online business together.

The aim is for participants to gain the knowledge and practical skill to position their own brand or business online.

Focus
Digital sales
Approach
Applied
Programme
Certificate
01

What the programme covers

  • Learning the fundamentals of e-commerce
  • Getting to know digital sales channels
  • Managing an online business and store
  • Positioning your own brand online
02

Course content

  • Digital marketing and social media management
  • Security and payment systems in e-commerce
  • Awareness of the legal framework
  • Setting up and running an online store
  • Developing digital sales strategies